New Tool Announcement: Calculate Your Return to Grower

New Tool Announcement: Calculate Your Return to Grower

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Introducing the RTG Calculator

A lot of platforms release ROI calculators; Oxrow.ai's is a little different. It's surprisingly hard to estimate the real value created by data analysis. Most large analytics platforms and service providers sell the vision of "all your data in one place" — and then assume you can either infer the value of that giant bucket of data, or that you'll feel enough FOMO to pay for the bucket anyway.

We've been building analytic data products for agricultural companies for five years, and the ones that extract value the fastest have two things in common:- A clear plan that spells out where they expect analytics to create value (not left to inference)- A commitment to broadening access to data tools across all decision-makers — and often further up and down the value chain.

Those two habits — planning for value delivery and sponsoring broad data use — are why we built the RTG Calculator.

Return to Grower (RTG) is a financial and operating performance framework for agribusinesses. It isn't a rebranding of ROI — it's designed to reward collaboration across the agriculture value chain.

RTG helps track how value actually moves: how marketing margins, logistics savings, or a new sizing line translate into better grower outcomes. It measures whether the system works for the people who grow the crop — rewarding alignment, not just efficiency.

Method

The calculator totals three performance areas that are significantly influenced by Oxrow.ai: Extra revenue, cost savings, and operational efficiency — and we call that your annual value lift.

Then we run that through your readiness level and — for packers, and other co-operatives — patronage payout, so the math mirrors how your agribusiness actually shares success:

Annual Value = Revenue + Cost Savings + Operational Efficiency

RTG = Annual Value × Readiness × Patronage**

That's the number you can hand to every member: how much more they receive when better data powers the value

Quick Guide

1. Pick your role (grower, packer, or marketer) in the selector, and drop in the few inputs the form asks for.

2. The results panel on the right will light up as soon as the required fields are filled.

3. Tap the RTG Explainer button any time you want a refresher on how savings and patronage flow together.

4. Need to tweak payout rates, discount factors, or time lags? Open Advanced Settings and align the assumptions with your company's own policies.

5. Once the model looks right, hit Export Business Case to download and email yourself a polished PDF you can hand straight to your leadership team.

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Try it for yourself here: Oxrow.ai/roi